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Why Unbundled Real Estate a la Carte is Polar to Discounting!
Since our inception in 1999 as the National Association of Real Estate Consultants® (now global as the International Association of Real Estate Consultants®) it’s been our mission to help real estate professionals and consumers alike realize how polar unbundled fee-for-services consulting is to discounting. And anyone who likes pie the way I do should appreciate this tasty, yet simplistic analogy of the vast difference between the two, penned initially in 1999... . . see more
April 2011
Cash in on real estate consulting
Would you like to open up a whole new income stream for your business? If so, offering real estate consulting in addition to your normal commissioned real estate business just might be the perfect ticket. .... see more
Feb 2011
Mortgage Disclosure Improvement Act
As a homebuyer, you eagerly await the closing when you’ll sign on the many dotted lines and pick up the keys to your new home. Then it happens. The amount needed for closing is hundreds of dollars higher than the Good Faith estimate you received at loan application..... see more
Nov 2009
Realty Times Contributor's Years Of Courage End Sadly
As one of the brightest stars on the speaking circuit, the founder of the revolutionary real estate consulting concept and it's trade association the National Association of Real Estate Consultants, Julie Garton-Good was never one to wear her troubles on her sleeve..... see more
Sep 2006
Julie Garton-Good: A Profile Of Personal Courage
She's the only woman to make the NAR's "25 Most Influential" list twice, and the only person to be awarded the Real Estate Educators Association's "Educator of the Year" three times. .... see more
Apr 2005
Fee-For-Service Organization Gains Momentum
Commission pressures are among the biggest concerns for real estate practitioners, as their average payday has sunk nearly 15 percent recently, according to industry consultants. The oft-quoted figure is that commissions average 5.1 percent today when six and seven percent commissions used to be the norm. .... see more
Jun 2004
The Future of Real Estate Brokerage
We've covered the dominant business models cited in ARR's "Future of Real Estate Brokerage" survey released in April 2003.... see more
Jan 2004
Why You Should Charge For CMAs
Buyers and sellers can check out homes on the Internet, go to open houses or your competitors to find out more about the local market, and learn pricing trends with automated valuation models. But the one thing they can't get without your help is your professionally prepared comparable (or competitive) market analysis of homes (CMA.) .... see more
Jun 2003
Eliminate Free Services
The categories of free in real estate are legendary: free property showings, free open houses, free broker opens with “free” lunches and the list goes on and on. While we may have trained consumers to expect free, not all trust it..... see more
Feb 2003
Beef-up Your Bottom Line
You already read my four different ways to crunch numbers and evaluate profitability. Here are working examples of how you can beef-up your bottom line. .... see more
Dec 2002
Four Steps To Greater Profitability
The categories of free in real estate are legendary: free property showings, free open houses, free broker opens with “free” lunches, and the list goes on and on..... see more
Dec 2002
The High Cost Of Giving Services Away
If you’ve been in the real estate business any length of time, you’ve undoubtedly questioned “why do we give away so many services for free?” Answer: “It’s just the way things are done. It’s tradition.” True, albeit myopic and counter productive to the broker/salesperson’s bottom line. .... see more
Jul 2002
Fee-for-Services VS Discounting: Prosper Knowing The Difference
If you plan to embrace and excel using any of the new business models emerging in the real estate industry, it's imperative that you understand and differentiate between unbundled fee-for-services versus discounted fees. Absent this knowledge, it could end up costing you consumers as well as hefty dollars in lost income. .... see more
Feb 2002
Can Fee-For-Service Help Broker Profitability?
Is fee-for-service the same as discounting? A lot of brokers and agents thinks so. But fee-for-service advocate Julie Garton-Good has the opposite view - that fee-for-service is a way to restore profitability by monetizing consulting services that brokers and agents have been giving away for free under the commission system. .... see more
Dec 2001
Chicago Board Sponsors C-CREC Designation Course At NAR
The National Association of Real Estate Consultants (NAREC) founder, Julie Garton-Good, C- CREC, DREI has announced an "industry first" as the Chicago Board of Realtors committed to a training initiative for Real Estate Professionals to be held November 1 and 2 in Chicago, immediately preceding the NAR National Conference. .... see more
Feb 2003
Wall Street Journal: Full-Service, Discount Or On Your Own?
Not too long ago, homeowners selling their properties had only two options: Selling it yourself or shelling out a 6% to 7% commission for a full-service broker to do it for you. Thanks to the Internet and increased competition among real-estate firms, those options have widened to include discount brokers, who typically work for less than the standard 6% commission; flat-fee brokers, who charge a pre-set fee for their services; and by-owner services that supply do-it-yourself marketing tools. .... see more
Feb 2002
Indianapolis Star: Decommissioned
Realtors, dealing with more savvy clientele, try fee-based services to prop up sagging profit margins. .... see more
Dec 2001
Detroit Free Press: Some real estate agents let sellers pay only for the help they need
A menu of services : Some real estate agents let sellers pay only for the help they need .... see more
Dec 2001
Can Fee-For-Service Help Broker Profitability?
Is fee-for-service the same as discounting? A lot of brokers and agents thinks so. But fee-for-service advocate Julie Garton-Good has the opposite view - that fee-for-service is a way to restore profitability by monetizing consulting services that brokers and agents have been giving away for free under the commission system..... see more
Dec 2001
Boston Globe: New on the menu
Service fees gain popularity, but many realtors still favor commissions .... see more
Dec 2001
Chicago Tribune: Fee-for-service concept may lead to choices
Most of the time, news of a continuing-education seminar for Realtors would be a "so what?" for consumers. But one that's planned for next month might be a different story. .... see more
Oct 2001
C-CREC Online and Distance Education Program In Development
The National Association of Real Estate Consultants (NAREC) founder, Julie Garton-Good, C-CREC, DREI announced today that an online version of the Consumer-Certified Real Estate Consultant (C-CREC) course is in development. The course will be offered through the NAREC website at: http://www.narec.com and via CDROM. .... see more
Sept 2001
Let's Make a Deal (on Real-Estate Fees)
After months of trying to sell his three-bedroom home without an agent, Eric Barker finally gave up. It was just too exhausting, he says. "You can save a lot of money by selling a house yourself," says Mr. Barker, who lives in Stockbridge, Ga. "But it's almost like a full-time job if you don't have the resources and contacts to help you quickly make a sale." What also convinced Mr. Barker to change his mind: .... see more
Sept 2001
First-of-its-kind book rates a 10
REAL ESTATE A LA CARTE, By Julie Garton-Good (Dearborn-Kaplan Publishing Co., Chicago, 2001), $17.95, 250 pages. Available in stock or by special order at better bookstores, public libraries and www.amazon.com .... see more
Sept 2001
NAREC Expands To Canada
The National Association of Real Estate Consultants (NAREC) founder, Julie Garton-Good, C- CREC, DREI announces that the C-CREC (Consumer Certified Real Estate Consultant) course is is now being offered to Canadian real estate professionals. .... see more
Aug 2001
More Homeowners Choose FSBO Route
Despite the slowing economy, sales of existing homes have been booming; and because housing inventories are quickly declining, many homeowners are choosing to sell themselves and avoid sales commissions. .... see more
Aug 2001
Fee-For-Services: Implementation Strategies- NAR, Chicago, 2001
Consumers have asked for it! Fee-for-service options are growing. Julie Garton-Good moderates the discussion among colleagues who are providing fee options. For a 'business model' discussion, plan to attend Fee-for-Services: Business Models. .... see more
Aug 2001
NAREC To Hold First National Summit
The National Association of Real Estate Consultants (NAREC) founder, Julie Garton-Good, C- CREC, DREI has announced an "industry first" as RE/MAX of Indiana Regional Director, Jonathan D. Nicholas will be co-hosting the first NAREC Summit. .... see more
Jul 2001
Fee-for-service meets resistance within industry
Real estate firms and agents who operate strictly on commission are not in tune with industry trends, a nationally recognized Realtor says. .... see more
Jun 2001
Los Angelas Times: Bargain Hunters Cut Realty Costs
It's an often overlooked statement on documents used by California Realtors: "The amount or rate of real estate commissions is not fixed by law. They are set by each broker individually and may be negotiable between seller and broker." .... see more
Mar 2001
Chicago Tribune: Fee For Service Gets A Boost In Indiana
Mention "fee-for-service" to most real estate agents, and in return you'll likely get either a blank stare, a polite nod or a look of horror. .... see more
Mar 2001
Real Estate a la Carte : Selecting the Services You Need, Paying What They're Worth
Selecting the services you need,paying what they're worth.... see more
Mar 2001
Arthur D. Little Report - Lost & Found
Scenario Project.... see more
Mar 2001
Fee-For-Service At Regional RE/MAX
"In the changing face of the real estate business, it's necessary for professionals to re-tool to offer consumer friendly, unbundled, a la carte services via a consulting approach. The C-CREC designation training is focused on a "Consumer-centered, Results-focused" approach that will be invaluable for assisting today's savvy real estate consumer." Jonathan D. Nichols, RE/MAX of Indiana .... see more
Mar 2001
New system lets people choose from a "menu" of real estate services
Imagine walking into a real estate office and having an agent hand you a menu, not for food, but for an array of a la carte buying and selling services. .... see more
Feb 2001
Realty-Reality
It's no secret that the real estate industry is in a state of change. Some experts are predicting that the industry will change more in the next 5 years than it has in the last 100 years. One such change is in the way real estate professionals offer their services. .... see more
Feb 2001
CNBC / Gomez: Do-It-Yourself Real Estate
Buying and selling a home can be among the most stressful transactions you'll encounter. But if you're willing to take some initiative, it doesn't have to be the most expensive. Thanks largely to the Web, the traditional 5% to 7% real estate agent commission -- once the foundation of the industry -- is beginning to crack. In its place, online real estate agencies and aggregators are erecting new compensation models that let you pick and choose from a menu of services and pay a professional a flat fee, hourly rate, or discounted commission to complete the specific tasks you need. .... see more
Feb 2001
RE/MAX of Indiana Leads Industry Change
.... see more
Jan 2001
Homebuyers Tell It Like They See It
When the Real Estate Center at Texas A&M University asked 3,000 Texas homebuyers to describe their recent purchase, about 400 replied. Their responses show how stressful buying a home can be. .... see more
Jan 2001
Fee advocate teaches agents new ways
Ready to sell your home? Ready to provide your real estate agent with a hefty commission? .... see more
Jan 2001
Emerging Trend: One Size No Longer Fits All
The real estate business model of "one size fits all" is being challenged in the industry as consumers are demanding and getting what they want - unbundled services. Whether you call the new models fee-for-service, flat fee service, discount brokerage, or alternative brokerage, the full service model of yesteryear will give way to more consumer options in the millennium. .... see more
Jan 2001
Cover, December REALTOR Magazine
The 25 most influential people.... see more
Dec 2000
Julie Garton-Good named one of the 25 most influential people in real estate
Julie Garton-Good isn't the first educator to endorse a fee-based practice. But she's the most likely to focus consumers' interest in it. .... see more
Dec 2000
Questions to Ask An A La Carte Broker/Agent
As a seller, accessing unbundled services from a real estate professional may appear to be the best of both worlds --- the perfect combination of what you need, when you need it, paying what it's worth. .... see more
Oct 2000
Beware: There's a Difference Between Discount Brokerage and Unbundled Fees-For-Services
You're shopping for a brokerage to list your home when your eye catches a "list for less" ad. Then you see another brokerage advertising "choose the services you need and pay what they're worth". Are both companies fee discounters; and if so, how can you determine what each will provide? .... see more
Oct 2000
Questions to Ask a Discount Brokerage
When listing your home, you may be tempted to gravitate to the lowest-priced services by using a discount broker. But before you spend that “found” money, be sure you obtain answers to some potentially pricey questions. .... see more
Oct 2000
Unbundled Service Concept Draws High Interest
An Internet survey taken by Michael "Mr. Internet" Russer is showing that while the fee-for-service business concept is getting mixed reviews, some 85 percent of those responding to a poll said they are interested enough to take a course on the subject. .... see more
Oct 2000
Garton-Good Creates Fee-for-service Real Estate Organization
Nationally known educator and author Julie Garton-Good has announced the formation of a new real estate organization - the National Association of Real Estate Consultants - and is inviting some of the nation's top industry instructors to Orlando to encourage them to participate as trainers. .... see more
Aug 2000
Blunt Real Estate Ideas Come to Rockefeller Center
In early June, real estate ideas will move to the center of the book publishing world with the appearance of author Julie Garton-Good at a book-signing at the Barnes & Noble store at Rockefeller Center, the first time in that company's history that a real estate writer has been considered important enough to appear in that spotlight. .... see more
May 1999



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